企鹅旅行社
Penguin Travel Agency
作品故事背景： 《企鹅旅行社》是一组以环保议题为核心的原创IP设计。故事围绕“黑白旅行者”展开：因全球变暖被迫离开南极，它在旅途中结识了多位同样因环境变化而改变命运的角色——因噪音污染爱上摇滚的音爆演奏家、因海洋污染长出双腿的怪异模特、以塑料为“时装材料”的贝壳设计师，以及因思念冰雪而成为艺术家的北极熊
作品以童话化叙事与拟人化形象，将气候变化、海洋污染、资源过剩等现实问题转译为温柔却有力量的视觉表达。通过IP角色塑造与世界观构建，探索设计如何以故事激发公众对环境议题的共情与思考。
我们做了什么：2024在“ 云海梦野 ”集市进行售卖。三天售出约800元
Story Background of the Work: "Penguin Travel Agency" is a set of original IP designs centered around environmental issues. The story revolves around the "black-and-white traveler": forced to leave Antarctica due to global warming, it meets several other characters along the journey whose fates have also been altered by environmental changes — a sonic boom musician who fell in love with rock because of noise pollution, a bizarre model who grew legs due to ocean pollution, a shell designer who uses plastic as "fashion material," and a polar bear who became an artist out of longing for ice and snow.
The work uses fairy-tale narratives and anthropomorphized characters to translate real-world issues such as climate change, ocean pollution, and resource overconsumption into gentle yet powerful visual expressions. Through the creation of IP characters and the construction of a worldview, it explores how design can use stories to evoke public empathy and reflection on environmental issues.
What we did: Sold items at the market in 2024. About 800 yuan sold in three days